Free SEO Audit Tools and SEO Checklists You Should Know 2022

Here, we all agree SEO (search engine optimization) is a continuous process and takes a long time and effort to show the best result in search engine result pages (SERPs). No wonder how expert you are in SEO you have to do things manually from writing SEO On-page meta titles to creating Off-Page SEO link buildings. The most important SEO process is creating a Full Website SEO Audit Report. 

SEO Audit Tools SEO Checklists
SEO Audit Tools and Checklist

It is becoming extremely difficult to find, analyze all the website data, and identify the issues and progress, at this time we are all wanting the assistance of Website SEO Audit Tools.

I will give you the best free SEO Audit tools. These are gonna be a lifesaver for all SEO Experts and Professionals. Before we get into the Free SEO audit tools first let’s find out what kind of SEO Audit Report we required.

We will divide the auditing report into three-part first On-Page SEO Checklists, Technical SEO Checklists, and The Last Off-Page SEO Checklists. Let’s begin.

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On-page SEO is all about the optimization of website content in the form of on-page SEO techniques Let’s see what are they:

Include Keyword in URL

A good URL tells Google to understand what your page is all about, additional a keyword-rich URL can also improve CTR to your website. 

For example, my targeted keyword is “SEO audit tools” so I made the URL:

Make your URL shorter

Recent SERPs analysis says 11.8 million google search results have short URLs and they rank better than Google Search.

Short URL looks simple and easy to read, creating URLs that Users can easily read or understand.

Best Example:

Bad Example:

Include Keyword In Title

Including Keywords in the Title is one of the best SEO practices. Most people don’t know where to put the keyword in the title. 

Best Practice to put the keyword at the starting of your title, for example, you can see this post titled “Free SEO Audit Tools” in Front of the Title.

Keyword in First 100 Words

Make sure to use the keyword once in the first 100 words of the article because google puts weight on the first paragraph of the content.

Keywords in Headings

Google slightly changes Search Engine Result Pages Titles randomly, google serves random titles from content heading text so make sure you have used keywords in headings too.

H1, H2, H3 headings don’t affect the direct ranking but when it comes to Search engine optimization every little thing helps. Also, proper heading can improve the structure to understand which heading is more important.

Optimized Images

Images say a lot more about your content but unfortunately, Google bots can’t see images as we humans see. To help Google understand what images are about you have to name images as image alt tags or filenames.

Optimized images also help content to rank better on search engine pages. Make sure to name images’ alt tag name properly.

Make sure whenever you write content link it to high authority websites for a quality source. Those links referred to google that our content is trustworthy and have a great source of reference.

Very simply, whenever you publish blogs just add internal links to 2-4 pages of your other pages.

It tells Google that our website is well structured and internal links to all other pages of websites.


Technical SEO is important because it can increase or decrease SEO rankings. Technical SEO isn’t hard just a simple process and it’s done: let’s see the technical SEO Checklist:

Website Performance

On the web time is the essence. Website performance is very important if your site loads very slowly, you can lose lots of visitors. Recently Google updated an algorithm that works on website performance called core web vitals. Ensure that your website loads fully in below 2 seconds, FCP, FID, LCP, CLS are major factors in Web performance.

Core web vitals are a direct ranking signal to make sure your website is fully optimized and loads faster to check the performance you can google tools Page Speed Insight or GTmetrix those are best to check speed.

Secure your site with HTTPS

Google confirmed HTTPS as a direct ranking signal if your website isn’t redirected to an HTTPS server you have time to do now. 

HTTPS will protect visitors’ data to avoid hacking and malware attacks.

XML Sitemap

An XML sitemap tells the search engine about the website structure and which pages have to be indexed in search engine results pages.

Optimized Robots.txt File

Robots.txt files are instructions for google or other search engine bots to tell how to crawl website pages. You have to make sure that the robots txt file isn’t blocking any important page that should be indexed. Also, include XML sitemap in robots.txt file so bots can easily crawl all pages.

Canonicalization URL

Make sure you’re allowing Google to only use one version of your website. A search engine sees all these URLs as different domains rather than one single domain.


To avoid such things there is an HTML attribute called canonical tag, you have to just add rel=”canonical” href=”” to page source code to verify the preferred page URL to index in search result page index.

 Mobile-Friendly Website

Google has launched Mobile-First-Index which means if your website isn’t mobile-friendly then your website has to struggle for better search ranking. 

Check is your website is mobile-friendly easily with Google’s mobile-friendly test.  

Structured Data or Schema Markup

Structured data helps to provide information to google bots about a page and its content, giving such information to google about the details of the page and improving organic visibility on the SERPs.

There are many different types of schema markup like organization, review, article, people, place, local businesses, and many more you can check here on Google Search Central Blog for more details.

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Broken links hurt more than breakups 😅 yeah a single broken link can hurt your optimized SEO. Make sure all your links are working fine and redirect properly.

DrLinkCheck is a free tool to check website links easily.


Off-Page SEO The name says it all, off the page doesn’t imply on the website. The main activities of off-page SEO are creating external backlinks for websites through various activities like Guest posts, Social Bookmarking, Forums, etc. 

Off-Page SEO Checklist is as follow:

  1. Check total backlinks of a website
  2. Quality of backlinks
  3. Traffic from backlinks.
  4. Social media Activities.
  5. Dofollow and Nofollow Backlinks.
  6. Spammy Links Source.
  7. Broken Links (Removed Links)
  8. Local Business Listing.

An Off-Page SEO activity can improve your website authority like DA (Domain Authority), DR (Domain Rating) and also give a trustworthy signal to the google search ranking. Still, link building isn’t an official or direct ranking signal but it can increase visibility.


Now you all know all SEO Checklists so let’s dive into Website SEO Audit Tools lists to know which tools are best to check those issues on a website. We have got both free and paid tools lists. We’ll give more priority to free SEO Audit tools only.

Ahrefs Webmaster (Freemium)

Ahrefs is one of my favorite SEO audit tools on this list. To improve your website’s SEO performance and get more traffic from organic search. It’s Free for website owners. 

You’ll need to verify ownership by google search console or manual verification of your website to use the ahrefs webmaster tools.

You have got no other new functionality in Ahrefs Webmaster Tools. It just gives website owners free limited access to Site Explorer & Site Audit.

  1. Monitor Website SEO Health: 

Ahrefs can scan 100+ common SEO issues of your website that might be hurting performance in search engines. 

  1. Improvement Advice:

Ahrefs also advises on how to solve those issues to improve site SEO health.

  1. Backlinks Analysis: 

Know your backlink status and get additional data of inbound and outbound links with a variety of filters.

  1. Keywords and Traffic

Know which keywords are bringing more traffic to your website and get a better understanding of keyword volume and keyword difficulty which gives you more ideas to make further strategies.

Visit: Ahrefs Webmaster Tools


This tool is also my favorite on the list of Free SEO Audit Tools. Its free version has many premium features that give you very insightful reports with this SEO analysis Report you will get a visual report of On-Page SEO, Off-Page SEO, and Technical SEO Report as well.

Visit: Seoptimer


Screaming Frog is a desktop software available on both Windows and macOS. Screaming Frog has unlimited features just enter the domain or URL and this tool brings you all website details HTML Pages, Meta titles and Descriptions, and many more. 

The free version gives a limited 500 pages crawl but in the licensed version it goes up to 1000 plus pages. 

Download: Screaming Frog


  • Small SEO Tools: Don’t go by the name, this tool gives multiple small tools which are useful for website analysis, from plagiarism checker to keyword density checker and many more. More interestingly, all these tools are completely free. By visiting their website Small SEO Tools you can check more small tools.
  • SEO Site Checkup: This tool doesn’t just analyze the website but also gives a video solution to improve SEO score.


Above all tools and checklist information are based on my personal experience. I’ve been using all these tools for the past 2 years. Hope this information is helpful for you. If you have any suggestions and you know any other tools please let me know in the comment box.

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  1. बहुत ही शानदार जानकारी आपने शेयर कि है बहुत बहुत धन्य वाद 🙏😄

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