In this age of digital marketing, the success of any business depends on the traffic that your website generates. Just like the real world!
While in the digital world, the traffic to your business arrives through online sources, but your traffic is significantly affected by your marketing strategies and rank in search engine results.
BrightEdge research suggested that SEO drives 1000%+ more traffic than organic social media. Thus a good SEO is a key to a successful online business. In short, the more you appear on the page for relevant keywords, the more traffic you will receive.
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Why is traffic important?
Well! The more people coming to your site, the more opportunities you will receive to showcase and sell your product or services. If you’re below on the list, it means that your competitors are using better SEO techniques than you.
Guide to Local SEO for Businesses
Search Engine Optimization, commonly known as SEO, is very important for any website. It helps you connect with your audience and create a relationship with them. In this blog, we are going to reveal the top 10 SEO Tips For 2022 To Rank Your Business High On Google Search Results.
Before we jump on to SEO tips, let’s first understand the buzzword “SEO!”
What is SEO?
Search Engine Optimization is a group of strategies and techniques used to get traffic on a website. It helps to get organic views on site. It helps the search engine to figure out what your platform is giving its viewers. It helps to categorize your site for a particular niche chosen by you.
Ever wondered what are some factors that will help your company to appear higher in search results? Well! Don’t worry; we are here to help you out with the top SEO tips for 2022 to rank your business high on google search results.
What are you waiting for? Just scroll down, know the best SEO checklists and take your online business to new heights of success.
You must have listened to keyword research. Keyword research is the first and foremost step you should do while writing content for your website. When someone searches anything on any Search Engine, he uses keywords. So in short keyword is a way used by a user to find what they are looking at on the search engine.
Let’s understand with an example. If you want to buy the best shoes under $20 so, you’ll search this specific keyword “best shoes under $20” on the internet. “Best shoes under $20” is the keyword that will give me a particular result which I’ve put in keyword form on the search engine. So make sure to use the most trending and relevant keywords to increase the rank of your business.
Keywords in images
According to Sparktoro research, 92.96% of global traffic comes from Google search, Google Images, and Google Maps. Generally, people know about SEO but give less importance to the images given on their websites.
But let us tell you the use of keywords in the images is really crucial to rank your website. While writing or posting anything on your website, ensure to add words that reflect your business and services in the images.
For example, if our topic is “health tips for men”. Save it as “health tips for man.jpg” instead of dr2345.jpg or any other random name.
Write user-friendly content
The user-friendly content is the key to ranking your website on the top and becoming a favorite website of viewers. However, at the same time, this is where most people go wrong! To beautify the content, most business owners end up writing non-user-friendly content.
They use highly advanced grammar which makes it harder for the readers. To rank your business high on the Google search results, always remember that your audience is full of variety, so avoid writing complex sentences or unnecessary jargon. Rather focus on simplifying things for your readers.
Convert keyword into long-tail keyword
According to WordStream study, 50% of search queries contain four or more words. So always use long-tail keywords. Even Moz revealed that roughly 8% of searches are phrased as a question. But businesses often make the mistake of using a short or one-word keyword which adversely impacts their website ranking.
So if you’re thinking about how to rank your website on Google? Or are worried that why is your site not getting views? Let us tell you that the problem lies in your keywords.
For example, you want to write an article on digital marketing. So you search this keyword on Google, you’ll find it has high competition, which means you won’t be able to rank the site with this keyword.
Now take a long-tail keyword like “digital marketing in Delhi”. It has low competition as well as a good CPC. So this is the advantage of the long-tail keyword.
When newbies start blogging, they focus only on money and traffic. They often ignore other important factors, such as creating quality content, which is the backbone of any website. Most people just go on popular sites, copy their content and paste it on their website after basic manipulation, which affects their ranking.
This is bad writing practice and should be avoided. So before starting with blogging or launching any digital product, make sure to improve your skills in your niche. Always try to gain knowledge about your topic and write quality and unique content.
Internal linking of site pages
A study published on Backlinko found that the number of domains linking to a page was the factor that had the highest correlation to rankings in Google. Another study by Ahrefs found that 43.7% of top-ranking pages in Google contain internal links.
Hence internal linking is another important aspect that plays an important role in the ranking of your website. It does not only give traffic as well as increases the website bounce rate. So while writing a blog or any website content, do not forget to add internal links to related keywords.
On-page SEO & keyword placement
This is one of the most important steps in online business. It will help you to increase your rank on the search engine. Without on-page SEO and the right keyword placement in your article, you rank your website. Here we’ll tell you how to do on-page SEO, step by step.
First, find keywords that you want to write an article on.
- SEO (Search Engine Optimization) – main keyword
- Types of SEO (Search Engine 8 of SEO (Search Engine Optimization) – helping keyword
- On-page SEO (Search Engine Optimization)- helping keyword
(a) Title: Always use the main keyword in the title.
(b) Permalink: Permalink is the URL of your blog. It’s also known as a permanent link because it is intended to remain for many years.
(c) Meta Description: A meta description describes your page content. It is a summary of your page. It tells the users what they will receive after clicking on the links. To make a meta description, first, activate the Yoast SEO plugin. Once it’s done, write a meta description. In the meta description, make sure to write the main keyword and other important information about your topic in it.
(d) Image: image should be 640×360
(e) Tags: Tags are very important for ranking. It gives different categories ranking of your site. Main keywords, helping keywords, and other words related to the topic.
(f) Stop using stop words: While doing an article on-page SEO, make sure you do not complex words or stop words in your URL, meta description, and tags. Try to avoid them.
Stop words include an, again, along, almost, back, before, came, change, clearly, eight, eighty, either, else, elsewhere, end, ending, enough, entirely, especially, etc., even, ever, evermore, indeed, indicate, indicated, indicates, inner, inside, made, mainly, make, makes, many, may, maybe, meantime and so on.
Stop changing domain and niche
Nowadays, people have a lack of patience, and when they see their business is not growing, instead of working on their drawbacks, people keep changing domains and niches.
When they don’t get good results on their topic or website, they change their topic and website domain. It’s also a major reason for the low ranks of a site. So stop changing the topics or domains now and then stay patient and work on your specific niche and domain.
As they say, patience is the key to success, so it is with any website. You need to have patience while running your business online. Remember, it’s not quick magic but a long-term affair.
Ahrefs data reveals that nearly 60% of the pages ranking in the top 10 Google results are three or more years old.
So have patience! Talking about patience, we would like to remind you of the great Thomas Edison. He was a great scientist who invented the bulb.
When a reporter asked him “How did it feel to fail 1,000 times?” Edison replied, “I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.” He kept patience at that time. So yes we can say patience plays a vital role in any revolution.
Finally, trends suggest that businesses that regularly maintain their online presence are more likely to get popular. Today we are living in an online world that is not just highly competitive but also changing every second. There are thousands of seals selling the same products! Thus you need to stay active and visible in front of your customers. So stay regular and do not let any other website grab your potential customer’s attention.
Apart from SEO, content also plays a vital role in ranking your business. As Bill Gates always says “content is king”. Good quality content always gets success. So have some patience and keep curating good quality content, you’ll get success.
These are the top 10 SEO tips for 2022 to rank your business high on google search results.