Electronic commerce, often known as eCommerce (the term everyone uses), swiftly rose to the top of the global list of methods used to trade commodities (of any kind). In 2018, it was anticipated that the value of global eCommerce business trades would surpass $2.3 trillion, and these sales amounted to a staggering 1.2 trillion dollars in 2013.
eCommerce is predicted to generate over $4.2 billion in sales in 2021. Online merchants are developing new strategies to differentiate themselves from the competition. Your website’s and apps’ UX and UI designs can produce a purchasing experience that customers won’t forget. Implementing the proper eCommerce UI and UX will improve engagement, loyalty, and purchases.
Innovative eCommerce UI design emphasises visual attractiveness and simple navigation while enhancing usefulness, speed, and simplicity. Look at the top seven UI trends merchants worldwide use if your objective is to boost eCommerce revenues for 2021.
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Some, if not all, of these trends in UI/UX design services, are already being used by businesses like Amazon in their online marketplaces.
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Table of Contents
7 Ways to Boost eCommerce Business
Online Purchasing Is More Realistic With Augmented Reality
For e-commerce, augmented reality (AR) has completely changed the game. With this kind of technology, customers can see the item they’re buying, which aids in the purchasing process. Because the buyer may obtain a better sense of the item without seeing it, AR significantly alters the purchasing experience in specific sectors, such as fashion and home décor.
It will be interesting to see how it plays out in 2020 since Gartner anticipated in 2019 that 100 million people would shop using augmented reality.
This statement is supported by Michael Prusich, 1Digital Agency’s director of business development:
“Polls have also revealed some compelling data regarding augmented reality: 35% of people say they would increase their online shopping if they could virtually try on products before purchasing them, and 22 per cent of respondents said they would be less likely to visit a physical store if augmented reality was offered on their preferred e-commerce platform. AR enables users to perceive a product’s appearance as if they were wearing it, rather than just viewing a 3D model. Traditional shopping methods work well for some products and businesses, but AR will change things sooner rather than later.
The Use Of Voice Search Will Increase Ecommerce Business
In addition to owning more smart speakers, more individuals are using voice assistants to carry out regular chores. By 2025, according to a prediction by Loop Ventures, 75% of American households will have an intelligent speaker.
As more houses install intelligent speakers, more people will use voice search to perform their online shopping, place food orders, and manage their lives. For eCommerce companies, the rise of voice search presents an opportunity in content and keywords.
“More engagement of voice-enabled solutions in the commerce arena with Amazon Alexa and Google Home,” according to David Zimmerman, Director of eCommerce Solutions at Kensium, is at the top of his list of 2020 trends to watch out for.
AI Enables Retailers To Understand More About Their Customers
Customers can enjoy automated, customised purchasing experiences thanks to artificial intelligence (AI) and machine learning. AI constantly gathers information on customer shopping habits, purchasing patterns, and the qualities customers want in a good or service. It’s a piece of technology that can’t be duplicated in a physical location.
The intricacy of AI and the potential to make it more human-like are both becoming increasingly significant, as Ron Smith, Editor in Chief of The Digital Outdoor, emphasises:
“AI will be trained to consider consumers’ desire to feel valued by brands. Consumers will undoubtedly seek the effect, even though we have currently observed the opposite behaviour on social media, where AIs learn from humans’ more critical remarks. Shopify Services is an excellent example of this.
Using This Information, On-Site Personalisation Creates Customised Experiences
Online shoppers of all stripes, including B2C and B2B customers, want individualised, tailored shopping experiences. A buyer can receive tailored product recommendations and comprehensive customer support thanks to the data gathered by AI.
It has been demonstrated that implementing tailored experiences on-site or in marketing initiatives significantly impacts revenue. According to one study, shops scaling advanced personalisation capabilities saw a 25% increase in revenue.
For more context, consider that this accounted for 19% of the participating businesses, whereas 40% were shops that were “developing basic personalisation capabilities” and saw a sales increase of 10% or more.
The Use Of Mobile Shopping Is Still Growing
In today’s society, shopping on a mobile device is essential. You will lose out on significant prospects if your eCommerce site isn’t responsive on mobile or web apps. Mobile users who shop desire the extra convenience and the option to pay electronically.
By the end of 2021, 73% of eCommerce sales, according to Statista’s estimations, will be made on mobile devices.
One of many who believe that “better quality and more mobile payment integrations” will bring change in 2020 is Corey Dubeau, VP of Marketing at Northern Commerce.
More Payment Options
Customers have different needs regarding payment options, but if they can’t make a payment the way they want on an e-commerce website, they can back out of a prospective sale. Conversion rates on mobile devices can be improved by providing a range of payment options. Additionally, clients can complete the checkout process even quicker the next time they purchase if they can save their payment information on your website.
The centralisation of payments will advance in 2020, according to Joe Chilson, Head Writer and Account Manager at 1Digital Agency:
“Imagine how simple it would be to purchase a thing on any website if you could only provide them with an ID specific to you at the checkout.
Subscription Makes Easy
These days, subscriptions come in different shapes and sizes, and consumers are drawn to them for convenience. Subscription services give eCommerce businesses a means to prepare for sales and inventories that are already committed.
In the upcoming year, more businesses will likely offer subscription services or monthly payment options for larger purchases, according to David Zimmerman, Director of eCommerce Solutions at Kensium.
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Conclusion
The eCommerce business trends with the most significant effects will benefit your customers and, consequently, your company.
Be afraid to break the mould and try something new, even though you shouldn’t strive to make every trend work for your eCommerce Business and Company. eCommerce is experiencing a lot of innovation. Because e-commerce unites people, technology, and evolution, we will perpetually look to the future. It’s never too late to learn something new and determine if it’s appropriate for your company.
